Your Cocktails Brand
Semester-long Capstone Project in Spring 2023
The Brand Book
Each bottle's design is influenced by the history and common association with the corresponding cocktail. The back of each label shows the map or city plan of the location where the drink is known to have been invented.
The final product of this semester-long project was a brand design book. Below you can find the book mockup and all of the pages. It outlines the brand's ideals, imagery, package design, and advertisement design.