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Branding Project | Spring 2023

Petäjävesi Old Church
UNESCO World Heritage Site

Project Goal

Brand Design: Comprehensive Branding for Petäjävesi Old Church in Norway, a United Nations World Heritage site. Design and apply consistent branding to a set of interrelated, cross-platform projects.

Petäjävesi Old Church Overview 

Written by UNESCO

Built for a small Lutheran parish in central Finland, Petäjävesi Old Church is located on a peninsula at Lake Solikkojärvi and is surrounded by an agricultural landscape with lakes and forests, typical of the region. Construction of this wooden church was led by a local master builder, Jaakko Leppänen. The bell tower was added to the western part of the church in 1821 by the master’s grandson, Erkki Leppänen.


Petäjävesi Old Church is representative of the architectural tradition of wooden churches in northern Europe. The Old Church is a unique example of traditional log construction techniques applied by the local peasant population in northern coniferous forest areas. European architectural trends, which have influenced the external form and layout of the church, have been masterfully applied to traditional log construction.


The adaption of forms and techniques of varied provenance makes this church a multi-layered landmark and an outstanding example of Nordic church architecture. The church is built entirely of pine wood, worked in a constructive and economical manner.


The layout and interior of the church, with intricate perspectives, vaulting and a central cupola, combines the influences of Renaissance, Baroque and Gothic styles with the Finnish vernacular tradition of log construction. The steepness of the pitched roof recalls the Gothic tradition. The interior’s hand-carved log surfaces with their silky patina and the silvery sheen on the seasoned walls lend the hall its unique atmosphere, which is further enhanced by the slightly irregular placement of the floor beams and pews. The distinctive features of the interior are the elaborately carved pulpit, pews, chandeliers, and galleries with balustrades, which are entirely the work of local craftsmen and artists.


In 1879, a new church was built on the other side of the strait and the Old Church went out of use. Repairs, restoration and conservation works started in the 1920s when the historical and architectural value of the Old Church was recognized. Today, the churchyard is still in use, while the church is used only in the summer.

Logotype

Brand Colors

Font

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Logo

Inspired by the landscape and geometry of the church

Letterhead & Info-sheet 

Designed for A4 European Paper.

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Business Cards 

 Business cards designed for 2.5" x 4" cardstock

Information Booklet

This booklet Describes the Church and gives information on the UNESCO organization. 

Envelopes

Designed for C5 European envelopes,

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New York Times Ads

Designed for three subsequent issues.

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App & Website

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