Freelance | January 2025 - Present

Casa Cabrón Distillery
MZL Mezcal & El Cabrón Mezcal

Project Goal

What started as logo and label creation for MZL became an ongoing project encompassing multiple designs across the Casa Cabron Brand. Casa Cabrón is the overarching brand for two mezcal lines: El Cabrón and MZL.

Audience

Those interested in a unique artisanal mezcal with a story and authenticity. MZL is the casual and fun counterpart to the higher end El Cabrón Mezcal; both are under the umbrella of Casa Cabrón.

Process

1. Concept exploration of label and logo design......sketches, colors, reference images
2. Creation of 2 label design directions and 3 logo directions for review
3. Follow chosen directions to label creation with client review
4. Delivery of final print and SVG file

The resulting project process diverted slightly from the original planned process above. I worked closely with the main stakeholder to create a multitude of brand assets with a range of changes due to product needs and industry regulations. This process was repeated across multiple subprojects for various labels and creative assets.

MZL Mezcals &
Canned Cocktails

United States Label

United Kingdom Label

Pilfer Strip

Original Painting for the Label

The Artist

The Second MZL Mezcal: Oaxaca Blue

This second mezcal in the MZL line uses blue agave, which is traditionally reserved for Tequila. Again, a painting by Jacobo Roa is used for the main art of the label

United States Label

United Kingdom Label

Pilfer Strip

Original Painting & Label Adjusted Version

The Artist

MZL Poster

Logo Exploration

The logo comes from a hand-drawn roughened version of the label font, this in combination with the icons taken from the labels original artwork, becomes stamp or brand like to represent the playful and bold feeling the brand wishes to evoke.

Final Logo and Iconography

Taken from the original artwork, the icons and logo style are versatile and indicative of handcrafted art and stamps. The MZL logo uses stars from the painting to balance the empty space of the L. Also from the painting the brands icon is an is the isolated Chamuco head.